See how the technology stacks up.
Impressions/audience exposed into the Real-Time-Bidding (RTB) ecosystem are only a subset of the available total. Whereas Automated Guaranteed exposes 100% of the publishers available inventory/audience. More
Automated Guaranteed uses server-to-server technology, accessing the Publisher’s inventory directly via the Publisher ad server API. This gives buyers the unique ability to check inventory availability in real time against any future date range. More
Automated Guaranteed impressions take priority in the Publisher adserver over Private Marketplaces. Any PMP trade looking to acquire a particular type of inventory/audience will only see what is left over after AG orders are serviced.
Orders traded via Private Marketplaces offer no guarantees for the buyer or the Publisher. Buyers are unsure of what inventory/audience they will get and how much. Likewise the buyer makes no guarantee to the Publisher how much they will buy. With Automated Guaranteed, the transaction is guaranteed for both parties, with the buyer making a spend commitment and the Publisher making a corresponding commitment to provide that inventory/audience.
As Automated Guaranteed sits at the highest priority level in the Publisher adserver, and given every AG trade is negotiated directly between buyer and seller, Publishers have sufficient control to justify exposing their most valuable ad units and audiences via AG including HPTO’s, sponsorships and other high impact executions. More
Any audience segment configurable in a Publisher ad server can be traded through Automated Guaranteed, including audience segments generated via the Publisher’s DMP. Private Marketplaces also support 1st party audiences however multiple PMPs are required to execute across multiple Publishers where AG only requires one PMP equivalent. More
It is well known that DMPs can plug into DSPs but it is less well known that DMP 3rd party audiences can now be accessed and traded at scale via Adslot’s Guaranteed Audience capability. More
Both Automated Guaranteed and Private Marketplaces enable buyers to cherry pick the Publishers with whom they want to trade and the sites/placements within each. Brand safety is more an issue associated with open RTB and/or walled gardens publishing user generated content than it is with PMPs. More
In the Programmatic stack there are many parties participating in what is a very opaque transaction. With Automated Guaranteed, the buyer negotiates and transacts directly with the Publisher. As a result AG delivers more media for the advertisers budget and more revenue to the Publisher. More
RTB powered transactions expose cookies to multiple intermediaries, creating the potential for audience data leakage with multiple parties. Automated Guaranteed technology allows the buyer to configure the Publishers own ad server to target the inventory/audience they require without any impression level cookie data being passed between the two parties. This means AG offers the signifiant benefit of zero data leakage.